The Truth About GMO’s

Daily Censored
By Guest Contributor Jim

What is a genetically modified organism (GMO)? It is an organism that arises from the genetic material (DNA) of a host animal, plant or bacteria that has been altered by the insertion of a gene from another species. This process is referred to as “genetic engineering” (GE) or “genetic modification” (GM).

The biotech industry spin is that this process is safe and predictable and uses terms like “engineering” and “splicing” to create the impression of a highly controlled, precise process. It is not. It is unpredictable, imprecise, invasive and violates the host’s DNA and produces products that are unstable. This is due in part to the fact that genetic material is not static but fluid and dynamic.

Unlike biotech industry claims, GE is radically different from hybridization, cross-breeding, selective breeding or cross-fertilization which are all sexual processes which occur in nature all the time. They clearly know their claims are false, as does the FDA. The major biotech firms are Monsanto, Dupont, Dow Chemical, Bayer Cropscience and Syngenta.

The two major GE technologies are 1) insect resistance (Bt) due to a gene from a soil bacteria (Bacillus thuringiensis) and 2) herbicide tolerance to Roundup (glyphosate).

Only five GM crops are widely grown: Soybeans (94%), Canola (90%), Cotton (90%), Corn (88%) and sugar beets. About 50% of papaya is GM, all from Hawaii and small amounts of yellow summer squash, zucchini and alfalfa. About 70% of all processed foods contain GE ingredients.

In 1999, 671 scientists from 76 countries signed an open letter to all governments, which declared as follows. “We call for the immediate suspension of all environmental releases of genetically modified crops and products, both commercially and in open field trials for at least five years; for patents on living processes, organisms, seeds, cell lines and genes to be revoked and banned; and for a comprehensive public inquiry into the future of agriculture and food security for all.

Internal documents of the FDA, (not available to the public until a lawsuit forced their release), revealed that their scientists warned that GM foods might produce toxins, allergies, nutritional problems and new diseases.

Rats fed GM potatoes suffered damaged immune systems; their white blood cells responded sluggishly; the thymus and spleen showed damage and they had smaller brains, livers and testicles. Some had enlarged intestines and pancreas, while others had partial atrophy of the liver. A proliferation of cells in the stomach and intestines indicated a potential for cancer. These serious health effects developed after only ten days and persisted for 110 days (equivalent to about ten years of human life).

In September,1999 the first recorded case of a serious reaction to GM corn occurred. It turned out to be Starlink corn. Hundreds of people got sick and over 50 people contacted the FDA and 28 people’s reactions fit the profile of anaphylactic shock. The EPA did not approve Starlink for human consumption but the FDA did.

In an unpublished study by Calgene, Inc., laboratory rats fed the GM Flavr-Savr tomato developed stomach lesions and 7 of the 40 died within two weeks. The study was sent to the FDA for review and the tomato was eventually approved without further study.

In 2003 as many as 100 villagers living near GE corn plots in southern Philippines became ill when the corn came to flower. Terjo Traavik of the Northern Institute of Gene Ecology found antibodies in the villagers to the CRY 1 Ab gene produced by the corn.

In 2001/2002 twelve dairy cows died after eating Syngenta’s Bt 176 corn. About 10 years later in India, a dozen cattle died three days after eating GE cotton plants.

A 1997 study revealed that rBGH (recombinant bovine growth hormone), a genetically engineered hormone injected into cows greatly increases IGF-1 (insulin growth-like factor) levels by as much as 360% in their milk. In 1991 it had been established that IGF-1 was critically involved in the growth of human breast cancer cells. A 1998 paper in Science reported a study of 15,000 white men with elevated IGF-1 levels were four times more likely to contract prostate cancer. A 1998 Lancet study showed that pre-menopausal women with high levels of IGF-1 are seven times more likely to contract breast cancer.

A 2002 report by the Royal Society of the UK said that genetic modification could lead to unpredicted, harmful changes in the nutrition of food and recommended that potential health effects of GM foods be rigorously researched before being fed to pregnant or breast-feeding women, elderly people, babies and those suffering from chronic disease.

A three year study by the UK government in which 1 million weeds and 2 million insects were counted, revealed a 2/3 reduction in butterflies and a 50% reduction in bees in GE canola fields.

A major environmental problem with GMOs is their potential to have a serious negative impact on biodiversity, the greatest strength of ecosystems. Pollen drift to other fields will contaminate them irreversibly. GE crops have an advantage in that their traits are dominant and they will take over. This may be the most dangerous threat posed by GMOs.

In 1989 the Dan Quayle led “Council on Competitiveness” ruled that GM foods were “substantially equivalent” to natural foods, thereby obviating the need for safety testing. The industry knew that GE foods were not substantially equivalent regarding their potential health effects. Partly because of this ruling, GE foods HAVE NEVER BEEN PROVEN SAFE. Abnormal and potentially dangerous proteins may be produced.

Patent laws allowing an “inserted gene” to give ownership of an entire organism are patently absurd, so to speak.

The world’s leading researcher of GMOs, scientist Arpad Pusztai, (fifty years research, nearly 300 articles and author or editor of 12 books), reported his shock at the missing data, poor research design and superficiality of data from the major producers of GMOs. He concluded that the GM tomatoes, soy and corn already in the marketplace could not be considered safe. To this day, GM foods have never been proven safe! The majority of scientists at EPA think that GMO products need to be tested for safety. Dr Pusztai also ran an extremely important experiment showing that it was not the nature or type of gene being introduced into the host’s DNA that causes harmful changes, but the invasion process itself which can produce abnormal proteins.

WISDOM OF THE ANIMALS

A farmer in Illinois had a field planted to soybeans for years and year after year geese landed in a nearby pond and fed on the soy. One year he planted GE soybeans in half of the 50 acre field. The geese always fed on the natural soybeans and never on the GE beans even though in previous years they had fed on the whole field.

H. Vlieger in Maurice, Iowa grew both Bt (GE) corn and natural corn. He decided to test them on his cows. He filled half of a 16 foot trough with Bt and half with natural. They would sniff and nibble the Bt corn and immediately move to the natural side until it was all gone and leave the Bt corn uneaten. He said his cows were smarter than the scientists who said there was no difference.

Calgene, Inc. wanted to test the effects of their Flavr-Savr tomatoes on lab rats but the rats would not eat them so they fed them through gastric tubes. Several developed stomach lesions and 7 of the 40 rats died in two weeks. (see study above).

In northwestern Iowa, cows were led into a feeding area in which the first trough had shelled Bt corn, which they sniffed and walked on to the second trough with natural shelled corn. This experiment was carried out on at least six farms over two years with the same result. It was then done with hogs with the same result.

For years a retired Iowa farmer put corn cobs on feeders in the winter. One year he decided to put Bt corn in another feeder twenty feet away. Squirrels ate all of the natural corn and none of the Bt. He withdrew the natural corn to see what would happen. It was the coldest part of the winter and the squirrels refused to eat the Bt corn.

At Susan and Mark Fitzgerald’s farm in Minnesota, elk would feed in fields of organic corn and soy but would not venture across the road into the GM corn and soy fields.

BIOCHEMISTRY, IMMUNOLOGY AND GENES

Cotton and canola are used for the oil squeezed from their seeds. Fats and oils, as well as sugars and carbohydrates do not usually elicit antibodies. Proteins or compounds containing proteins can do this, allowing them to act as toxins or allergens. Antigens (which elicit antibodies) and antibodies are proteins. Corn and soy contain proteins and therefore have the potential to elicit an immune response, i.e., antibodies. The vast majority of toxins are proteins which can be found in GE corn and soy.

What do genes do? They produce enzymes which are proteins that catalyze and control metabolic processes. When corn and soy are genetically engineered, their DNA is invaded by genes from foreign DNA. This process disrupts the host’s DNA and can produce “novel”, i.e., abnormal proteins (or enzymes) which the immune system may recognize as foreign and cause an allergic reaction. Though less likely, they might even act as a toxin.

MONSANTO

Monsanto claims they want to feed a starving world by growing more nutritious crops with a higher yield. So far no GE crops have been shown to be nutritionally or productively superior to natural varieties. They also claim that their processes result in less herbicide use but because their Roundup Ready varieties are sprayed several times a season, the use of herbicides went up by 138 million pounds between 1996 and 2005_ as revealed by a nine year study by the USDA in 2005.

Monsanto also claims they want to protect the environment but their Bt insecticide is effective in killing butterflies, honeybees, moths and beetles. Monsanto is the greatest known corporate threat to biodiversity. They are also the company that brought us DDT, PCB’s, Agent Orange, Roundup and recombinant bovine growth hormone.

Monsanto provides the seed technology for 90% of the worlds GE crops and in 2004 invested over 85% of its research and development budget on seeds and have spent over $10 billion on buying up seed companies and have over 1,676 patents on seeds (as of 2005) as well as 647 biotech plant patents. They spend $10 million a year to investigate, intimidate and prosecute farmers. The first 90 farmers they sued for over $15 million. The brilliant Indian scientist, Vandana Shiva claims about 250,000 Indian farmers have committed suicide, mostly as a result of being ruined by Monsanto.

MONSANTO’S REVOLVING DOOR

A “revolving door” means that a person moves back and forth between a private corporation and the government forming an inordinately close relationship between the two.

Marsha Hale : Assistant to U.S. President and Director for Intergovernmental Affairs —> Director of International Governmental Affairs for Monsanto.

Jack Watson : Chief of Staff of U.S. President —> Staff lawyer, Monsanto, Washington, DC.

Michael (Mickey) Cantor : Secretary of U.S. Department of Commerce —> Trade Representative for the U.S.—> Member, Board of Directors for Monsanto.

Linda J. Fisher : Asst Administrator of EPA’s Office of Pollution Prevention, Pesticide and Toxic Substances —> VP of Government and Public Affairs for Monsanto —> Deputy Director of EPA.

William Ruckelshaus : Chief Administrator of EPA —> Member, Board of Directors for Monsanto since 1989.

Michael Taylor : Legal Advisor to FDA’s Bureau of Medical Devices and Bureau of Foods —> Executive Assistant to the Commissioner of FDA —> Law firm of King and Spaulding heading a nine-attorney group whose clients included Monsanto —> Deputy Commissioner for Policy at FDA —> King and Spaulding law firm —> Head of Monsanto’s Washington, DC Office.

Lydia Watrud : Microbial biotech researcher at Monsanto —> EPA Environmental Effects Lab, Western Ecology Division.

Ann Veneman : Board of Directors at Calgene subsidiary of Monsanto —> a law firm representing biotech firms —>U.S. Secretary of Agriculture.

Donald Rumsfeld : President of G.D. Searle, a subsidiary of Monsanto —> U.S. Secretary of Defense.

Clarence Thomas : Lawyer for Monsanto —> U.S. Supreme Court Justice.

Compiled by James Stoops : B.S. in Biology, M.S. in Medical Technology, 10 years in medical field and 12 years in Chemistry research.

New Study Links GMO Food To Leukemia

GreenMedInfo

A new study, yet to receive any media attention, reveals the “leukemogenic” properties of the Bt toxin biopesticides engineered into the vast majority of GMO food crops already within the US food supply.

Last September, the causal link between cancer and genetically modified food was confirmed in a French study, the first independent long-term animal feeding study not commissioned by the biotech corporations themselves. The disturbing details can be found here: New Study Finds GM Corn and Roundup Causes Cancer In Rats

Now, a new study published in the Journal of Hematology & Thromboembolic Diseases indicates that the biopesticides engineered into GM crops known as Bacillus Thuringensis (Bt) or Cry-toxins, may also contribute to blood abnormalities from anemia to hematological malignancies (blood cancers) such as leukemia.

A group of scientists from the Department of Genetics and Morphology, Institute of Biological Sciences, University of Brasilia, Brasilia/DF, Brazil set out to test the purported human and environmental biosafety of GM crops, looking particularly at the role that the Bt toxin found within virtually all GM food crops plays on non-target or non-insect animal species.

The research was spurred by the Brazilian Collegiate Board of Directors of the National Sanitary Surveillance Agency (ANVISA), who advocated in 2005 for evaluations of toxicity and pathogenicity of microbiological control agents such as Bt toxins, given that little is known about their toxicological potential in non-target organisms, including humans.

While Bacillus Thurigensis spore-crystals have been used since the late 1960’s in agriculture as a foliar insecticide, it was only after the advent of recombinant DNA biotechnology that these toxin-producing genes (known as delta endotoxins) were first inserted into the plants themselves and released into commercial production in the mid-90’s, making their presence in the US food supply and the bodies of exposed populations ubiquitous.

What the new study revealed is that various binary combinations and doses of Bt toxins are capable of targeting mammalian cells, particularly the erythroid (red blood cell) lineage, resulting in red blood cell changes indicative of significant damage, such as anemia. In addition, the study found that Bt toxins suppressed bone marrow proliferation creating abnormal lymphocyte patterns consistent with some types of leukemia.

The researchers also found that one of the prevailing myths about the selective toxicity of Bt to insects, the target species, no longer holds true:

It has been reported that Cry toxins exert their toxicity when activated at alkaline pH of the digestive tract of susceptible larvae, and, because the physiology of the mammalian digestive system does not allow their activation, and no known specific receptors in mammalian intestinal cells have been reported, the toxicity these MCAs to mammals would negligible [8,22,23]. However, our study demonstrated that Bt spore-crystals genetically modified to express individually Cry1Aa, Cry1Ab, Cry1Ac or Cry2A induced hematotoxicity, particularly to the erythroid lineage. This finding corroborates literature that demonstrated that alkali-solubilized Bt spore-crystals caused in vitro hemolysis in cell lines of rat, mouse, sheep, horse, and human erythrocytes and suggested that the plasma membrane of susceptible cells (erythrocytes, in this case) may be the primary target for these toxins.

The study also found:

1) That Cry toxins are capable of exerting their adverse effects when suspended in distilled water, not requiring alkalinization via insect physiology to become activated as formerly believed.

2) That a dose of Cry1Ab as low as 27 mg/kg, their lowest tested dose, was capable of inducing hypochromic anemia in mice – the very toxin has been detected in blood of non-pregnant women, pregnant women and their fetuses in Canada, supposedly exposed through diet.

3) Whereas past reports have found that Bt toxins are generally nontoxic and do not bioaccumulate in fatty tissue or persist in the environment, the new study demonstrated that all Cry toxins tested had a more pronounced effect from 72 hours of exposure onwards, indicating the opposite is true.

4) That high-dose Cry toxin doses caused blood changes indicative of bone marrow damage (damage to “hematopoietic stem cell or bone marrow stroma”).

The authors noted their results “demonstrate leukemogenic activity for other spore-crystals not yet reported in the literature.”

They concluded:

[R]esults showed that the Bt spore-crystals genetically modified to express individually Cry1Aa, Cry1Ab, Cry1Ac or Cry2A can cause some hematological risks to vertebrates, increasing their toxic effects with long-term exposure. Taking into account the increased risk of human and animal exposures to significant levels of these toxins, especially through diet, our results suggest that further studies are required to clarify the mechanism involved in the hematotoxicity found in mice, and to establish the toxicological risks to non-target organisms, especially mammals, before concluding that these microbiological control agents are safe for mammals.

Did you get that? Their conclusion is that it is premature to consider GM toxins to be safe in mammals. Billions have already been exposed to Bt toxins, in combination with glyphosate-based herbicide formulations such as Roundup, and yet, most biotech research scientists and industry regulators still claim they are unequivocally safe. This has much to do with the well-known relationship that biotech corporations like Monsanto have with so-called ‘check book’ science firms who are basically paid to obfuscate adverse health outcomes of their products, such as the GMO-Cancer link. [see: Monsanto-Funded Science Denies Emerging Roundup Cancer Link]

Consider also that the question of combined toxicity of Cry toxins and glyphosate-based residues within plants have not been sufficiently explored, and that glyphosate exposure has already been linked to non-Hodgkins lymphoma and hairy cell leukemia in the biomedical literature.

The reality is that we no longer have time to wait around for additional research to accumulate on the adverse health effects of GMOs, especially considering the biotech industry has far more capital to infuse into their own faux research on the topic.

Some, in fact, argue that we should not be waiting around for the corrupt legislative process to compel manufacturers to label GMOs, rather, we should be fighting to BAN THEM NOW, advocating for the precautionary principle before its too late.

In the meantime, you can join the growing movement to March Against Monsanto, occurring world wide on May 25th, as a way of expressing your desire for real change, as well as vote with your forks, the only immediately effective tool we have against biological and environmental gene-ocide articulated by the dominant GMO-based food system.

GMO Crop Sabotage on the Rise: French citizens destroy trial vineyard

Live Leak

Early Sunday morning, French police stood helpless as sixty people, locked inside an open-air field of genetically modified grapevines, uprooted all the plants. In Spain last month, dozens of people destroyed two GMO fields. On the millennial cusp, Indian farmers burned Bt cotton in their Cremate Monsanto campaign. Ignored by multinational corporations and corrupt public policy makers, citizens act to protect the food supply and the planet.

The French vineyard is the same field attacked last year when the plants were only cut. But the security features installed after that incident kept authorities at bay while the group accomplished its mission yesterday.

Speaking for the group, Olivier Florent told Le Figero that they condemned the use of public funds for open-field testing of GMOs “that we do not want.”

Pitching tents in the rain near France’s National Institute for Agronomic Research (INRA) site in Colmar the night before, the group waited until 5 AM before converging on the site and locking the gates behind them. They uprooted all 70 plants, then submitted to arrest.

This is the second attack on GMO crops to make international news this year. In July dozens of people destroyed two experimental corn crops in Spain. In an anonymous press release, they wrote, “This kind of direct action is the best way to respond to the fait accompli policy through which the Generalitat, the State and the biotech multinationals have been unilaterally imposing genetically modified organisms.”

In the late 1990s, Indian farmers burnt Bt cotton fields in their Cremate Monsanto campaign. Monsanto did not disclose to farmers that the GM seeds were experimental. “Despite the heavy use of chemical fertiliser, traces of which still can be observed in the field, the Bt plants grew miserably, less than half the size of the traditional cotton plants in the adjacent fields.”

After the Haiti earthquake this year, Monsanto offered 475 tons of hybrid corn and terminator vegetable seeds in partnership with USAID. In June, 10,000 Haitian farmers marched in protest of the “poison gift” which produces no viable seeds for future plantings and requires heavy chemical inputs. Haitian farm leader Chavannes Jean-Baptiste observed that the biotech plan makes farmers dependent on multinational corporations.

In the US, GMOs were secretly foisted on the public in the mid-1990s, and only now is the US Supreme Court addressing the scourge. In June, the high court upheld partial deregulation of GM alfalfa, which permits limited planting while the USDA prepares an Environmental Impact Statement. Natural and organic alfalfa supply is threatened by the very real potential of GM contamination. This would destroy the organic meat and dairy industry.

Last Friday, a federal court took a tougher position on GM sugar beets. Judge Jeffrey S. White revoked USDA approval of the GM beet, while allowing for its planting this year only.

Also this month, a British farmer exposed that milk and meat from cloned animals had secretly entered the food supply.

Public opposition to GM crops has grown in recent years as more evidence surfaces that DNA-altered crops:

Require massive chemical inputs which destroy local biodiversity and poison the water tables; cross-pollinate with natural and weedy crops; create superweeds; and have been shown to cause organ damage, sterility, and diabetes and obesity in mammals. Meanwhile, President Obama has stacked his Administration with biotech insiders going so far as to appoint Islam Siddiqui as Agriculture Trade Negotiator. Siddiqui is a former pesticide lobbyist and vice president of CropLife America, a biotech and pesticide trade group that lobbies to weaken environmental laws.

The US is pushing hard at the world to accept GM foods. Recently, the American Farm Bureau Federation called for stronger sanctions against the European Union for its GM crop ban.

But as governments and trade agreements circumvent the will of the people, some take matters into their own hands. The rise in GMO crop destruction is a clear indication that the world’s people reject chemical and genetic pollution of the food supply and the environment.

GM corn variety ‘cannot be regarded as safe’: Author of study linking food to cancer issues new attack

Daily Mail

The team of researchers who caused uproar when they claimed a variety of genetically modified corn causes cancer has insisted the crop ‘cannot be regarded as safe’.

Leading scientists lined up to condemn the study after it was published two months ago, saying it lacked scientific rigour and had made a series of basic errors.

Russia banned the import of the corn and a group of six French scientific institutions carried out an investigation which accused the study authors of playing on public fears to hype their own reputations.

But French scientist Dr Gilles-Eric Séralini and his colleagues have now hit back maintaining the safety of the NK603 variety of GM corn remains unproven.

They accused many of their critics of lacking credibility because of links to the GM industry and said much of the criticism was led by ‘plant biologists, some developing patents on GMOs, and from Monsanto Company owning these products’.

Refusing to give in to demands to withdraw their study, they said their findings represented ‘the most detailed test’ of genetically modified crops that are ‘ independent from the biotech and pesticide companies’ which develop them.

They said in their rebuttal, published as a letter to the journal Food and Chemical Toxicology, that unlike many other scientists involved in researching GM foods they were free from industry influence because they had no intention of ‘commercialising a new product’.

It was also pointed out by the team that the research represented a ‘first step’ rather than a final conclusion about the potential impacts of NK603 corn and that further experiments may be able to establish its safety.
For their original study they carried out experiments on rats and concluded that the GM corn, developed by US biotech company Monsanto, increased the risks of breast cancer and liver and kidney damage.

Experiments carried out by the team also suggested that tiny quantities of the widely available weedkiller Roundup, also developed by Monsanto, was also associated with an increased risk of cancer.

The experiments were carried out over two years whereas, they pointed out, biotech companies have usually based claims that their GM products are safe after feeding new varieties to rats for 90 days.

After publication of the study, in the peer reviewed Food and Chemical Toxicology, a dozen senior scientists signed a letter to the journal saying it should never have been published.

GM FOOD REGULATION

GM food and feed is strictly regulated within the EU. Labels must indicate to consumers when GM ingredients are included in food All products that are GM or include GM ingredients must meet traceability rules so that all retailers are able to identify their suppliers.

Risk assessments for all new GM products are carried out by the European Food Safety Authority before they can be sold in Europe.

‘This study does not provide sound evidence to support its claims. Indeed, the flaws in the study are so obvious that the paper should never have passed review,’ they wrote.


‘This appears to be a case of blatant misrepresentation and misinterpretation of data to advance an anti-GMO agenda by an investigator with a clear vested interest.’

The European Food Safety Authority (EFSA) ordered a French University to carry out a review of the research while in Russia the Institute of Nutrition was asked to conduct a similar exercise.

Monsanto said in a statement in September: ‘Based on our initial review, we do not believe the study presents information that would justify any change in EFSA’s views on the safety of genetically modified corn products or alter their approval status for genetically modified imports.’

Busted: Biotech Leader ‘Syngenta’ Charged Over Covering Up Animal Deaths from GM Corn

Natural Society

In a riveting victory against genetically modified creations, a major biotech company known as Syngenta has been criminally charged for denying knowledge that its GM Bt corn actually kills livestock. What’s more is not only did the company deny this fact, but they did so in a civil court case that ended back in 2007. The charges were finally issued after a long legal struggle against the mega corp initiated by a German farmer named Gottfried Gloeckner whose dairy cattle died after eating the Bt toxin and coming down with a ‘mysterious’ illness.

Grown on his own farm from 1997 to 2002, the cows on the farm were all being fed exclusively on Syngenta’s Bt 176 corn by the year 2000. It was around this time that the mysterious illnesses began to emerge among the cattle population. Syngenta paid Gloeckner 40,000 euros in an effort to silence the farmer, however a civil lawsuit was brought upon the company. Amazingly, 2 cows ate genetically modified maize (now banned in Poland over serious concerns) and died. During the civil lawsuit, however, Syngenta refused to admit that its GM corn was responsible. In fact, they went as far as to claim having no knowledge whatsoever of harm.

The case was dismissed and Gloeckner, the farmer who launched the suit, was left thousands of euros in debt. And that’s not all; Gloeckner continued to lose many cows as a result of Syngenta’s modified Bt corn. After halting the use of GM feed in 2002, Gloeckner attempted a full investigation with the Robert Koch Institute and Syngenta involved. The data of this investigation is still unavailable to the public, and only examined one cow. In 2009, however, the Gloeckner teamed up with a German action group known as Bündnis Aktion Gen-Klage and to ultimately bring Syngenta to the criminal court.

Using the testimony of another farmer whose cows died after eating Syngenta product, Gloeckner and the team have charged the biotech giant for the death of over 65 cows, withholding knowledge of the death-link, and holding the corporation liable for not registering the cattle deaths. The team is even charging Hans-Theo Jahmann, the German head of Syngenta , personally over the withholding of knowledge.

The charges bring to light just how far large biotechnology companies will go to conceal evidence linking their genetically modified products to serious harm. Monsanto, for example, has even threatened to sue the entire state of Vermont if they attempt to label its genetically modified ingredients. Why are they so afraid of the consumer knowing what they are putting in their mouths?