Smart and Diligent Consumerism | Knowing Deceptive Advertising and Marketing Tactics

Natural Society, Nov. 8, 2011

In today’s world, smart and diligent consumerism will take you a long way. There are scores of products that all hold fast to claims of quality and integrity. The truth about purchasing most products however is that you must be privy to the meaning of health subtitles.

In the realm of health foods and supplements, products are pushed in many different ways. Advertising techniques can range from pointing out unique vitamins or minerals to branding the product as ‘all natural’ or ‘certified organic.’ The Food and Drug Administration’s regulations make the guidelines for authenticity rather lenient, and so companies capitalize on the lack of awareness in the average buyer often by using deceptive advertising and marketing tactics.

The average person on a base level acknowledges that there are dangerous additives like aspartame and high fructose corn syrup in many products. In an attempt to avoid these harmful ingredients, a product with an ‘all natural’ label will be picked up instead. Many products that are labeled as such, however, often don’t contain all natural ingredients and are simply the result of deceptive advertising and marketing tactics.

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